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And refactored a few names/comments

- cleaned up cmd help
- ipfs name publish [<name>] <ref>
- ipfs name resolve [<name>]
- publish validates <ref>
- both validate n args

this is useful so that loggers are all setup during tests

- safer parsing
- multiple inputs
- add: dup detection
- common cfg writing

This set of commits implements the bootstrap commands,
following from the description in #117